ActiveCampaign vs ClickFunnels

2021. SMB email marketing platform ActiveCampaign raises $240M



ActiveCampaign, which has built what it describes as a “customer experience automation” platform — providing a way not just to run digital campaigns but to follow up aspects of them automatically to make sales and marketing work more efficiently — has closed a $240 million round of funding. The company’s tools fit into a wider overall trend in the world of business: automation, built on the back of new, cloud-based technology, is being adopted to carry out some of the less interesting and repetitive aspects of running a business. In the case of sales, an example of what ActiveCampaign might provide is a way for an e-commerce business to identify when a logged-in customer might have ‘abandoned’ a visit to a site before buying a product that had already been searched for, or clicked on, or even added to a cart. In these cases, it sends an email to customers reminding them of those items, with options for other follow-ups, in the event that the choice was due to being distracted or having second thoughts that might be persuaded otherwise.