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Top 10 Marketing software
August 04, 2025 | Editor: Sandeep Sharma
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Marketing software suites provide full range of tools that help to engage, and acquire new customers through email, events, internet and mobile advertising campaigns and social media.
1
Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly.
2
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
3
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
4
Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
5
Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. Log in once and create campaigns that adapt to your changing goals, from one place. With the Constant Contact Toolkit you can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. Sync the tools you already use—like Google Analytics, Facebook, and Salesforce—with your campaigns, too.
6
With intelligent business applications across CRM and ERP, Microsoft Dynamics 365 gives you choice. Start with just what you need to run your business—and delight your customers. And then add apps as your needs change.
7
ClickFunnels is a sales funnel creator to help businesses automate their sales process from A to Z. It offers you the power to keep each stage
8
Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
9
Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
10
Adobe Experience Cloud gives you the most complete set of integrated digital marketing solutions available. It provides everything you need to organize, access, and personalize your marketing content. It gives you deep insights into what’s working with your customers and the ability to consistently deliver the best experiences to every customer across every channel.
11
Customer Engagement Platform that powers customer-centric interactions between consumers and brands in real-time
12
Leverage marketing automation and customer data in a single Customer Engagement Platform to personalize your customer communications and drive more engagement.
13
Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a suite of powerful tools to help you connect with your audience at every stage of the customer journey.
14
Unica is a brand within HCL software, a part of HCL Technologies comprising multiple Enterprise Marketing Management components. It was formerly a brand within IBM.
15
Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.
16
Google Marketing Platform is a unified advertising and analytics platform for smarter marketing and better results.
17
EngageBay is an integrated, affordable, powerful Marketing, Sales, Support solution with free CRM for growing businesses. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales.
19
Demandforce is an automated marketing and communications software that automatically syncs with your management system and marketing. Keeping up with all of the changes in technology and online services is hard, but you need to communicate and market like the big boys or your business won't survive. Demandforce is here to help.
20
Ometria is a customer insight and marketing automation platform which lets retailers communicate with their customers in a personalised way.
21
Act-On's easy-to-use marketing automation helps you get more done – email, lead generation, social media, analytics – with less time and effort. Lead nurturing is the technique of communicating with prospects in a timed cadence to keep them engaged with your company and help them progress through the buyer’s journey. With Act-On’s simple drag and drop interface, you can create an automated program to manage the whole process and include both sales and marketing in the right steps. Cultivate your leads and increase conversion, with less time and effort.
