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Top 10 Website Analytics platforms
August 04, 2025 | Editor: Sandeep Sharma
17
Web analytics platforms that provide statistics and insights about company website visitors.
1
Google Analytics shows you the full customer picture across ads and videos, websites, apps and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones. Provides real-time data and reporting to monitor user interactions and traffic trends instantly.
2
Mixpanel is a product analytics service for web and mobile, that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments. Enables cohort analysis to understand user behavior and retention over specific periods.
3
Website Heatmaps and Behavior Analytics Tool. Understand how users behave on your site, what they need, and how they feel, fast. Offers features like session recordings to observe real user interactions.
4
Google Analytics alternative that protects your data and your customers' privacy. Offers features like heatmaps and session recordings for detailed user behavior analysis. Provides open-source On-Premise and SaaS options.
5
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes. Provides session recordings to visualize user interactions on your site. Integrates seamlessly with Microsoft products like Power BI for enhanced reporting.
6
As an official Facebook & Twitter Mobile Measurement Partner, AppsFlyer is a one-stop shop for any mobile advertiser providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value analysis, ROI and retargeting.
7
Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
8
Simple and privacy-friendly Google Analytics alternative. Plausible is lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure. Includes features for tracking conversions and custom events easily.
9
Product Analytics software. Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Offers advanced cohort analysis to track user behavior over time.
10
Umami is an open source, privacy-focused alternative to Google Analytics. Offers real-time website traffic analysis without tracking personal data. Provides customizable dashboards to visualize key metrics.
11
AWStats is a free powerful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages. Provides detailed statistics on visitor behavior, including page views, unique visitors, and referring sites.
12
adjust is a business intelligence platform for mobile app marketers, combining attribution for advertising sources with advanced analytics and store statistics. Analyze each cohort and interaction in real time to see how your users respond to updates
13
Kochava is a leading multichannel analytics platform, with all the right features to be the only partner you’ll need. Visualize the true impact of your UA investments with real-time attribution and analytics. Features customizable dashboards for in-depth performance analysis and reporting.
14
Privacy-focused website analytics without compromise. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more).
15
A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of the price. With no hardware. Almost no IT involvement. And no strings attached. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire.
16
KISSmetrics takes all the data you’re collecting and ties it to real people. Every last piece gets connected to a real person. All of it. It doesn’t matter if people bounce around between different browsers and devices. Or even if it takes them 6 months to come back. You’ll see what real people do. You get all the reports that you’ve come to expect from analytics. Funnels, cohorts, revenue, metrics, it’s all there. You’ll also get the one thing you won’t be able to live without: people.
17
Clicky Web Analytics enables small websites to get insights and live information about their online visitors. Clicky lets you see every visitor and every action they take on your web site, with the option to attach custom data to visitors, such as usernames or email addresses. Analyze each visitor individually and see their full history.
18
Localytics helps to build stronger relationships with their mobile and web app users through analytics and marketing platform. It’s a win-win for brands and end-users alike. App publishers create better app experiences, leading to passionate users that ultimately drive engagement, loyalty and revenue.
19
Webtrends offers a portfolio of digital solutions that help brands understand consumer behaviors and enable them to act on those insights in the very moment they need to act. Utilizing advanced big data analytics, Webtrends solutions provide a consistent customer experience across all digital channels on any device the customer uses, helping brands remain connected and relevant to their customers, increase productivity and maximize yield on investments.
20
Free Invisible Web Tracker. Use StatCounter to monitor actual human activity in real-time. StatCounter can be used 100% free of charge - no credit card required. Straightforward install process - add a few lines of code to your site. Provides detailed visitor paths to analyze user navigation on your site.
21
Chartbeat provides real-time analytics for publishers and media content creators. Get live real-time data about your website performance. Whether it's incorporating loyalty insights into your morning meetings or relying on one-glance homepage stats, fire up your strategy with data designed specifically for media sites.
22
Customer Journey Analytics. Track everything that your users do. Acquire and retain more customers with advanced analytics. Real-time data collection and analysis from multiple channels, including web, mobile, and email.
23
Web Analytics without the confusion. Get the key website metrics you check every day, without the complexity and learning curve of tools like Google Analytics.
Important news about Website Analytics platforms
2025. Hotjar adds User Tests feature
Website analytics tool Hotjar has introduced new User Tests feature, that allows to get instant insights into how users interact with your website or product (straight from the people who matter most). And best of all: participants do it all on their own, without the need for a moderator. You just need to pick a page you want to test and can create tasks to validate your hypotheses. Then select participants from your own pool: they'll complete the tests on their own time (no need to sit with them or walk people through a list of questions). While they work the User Tests tool automatically records their journey - like where they get stuck or how easy they navigate through your signup flow.
